An award-winning full-service agency aimed to increase brand awareness and drive qualified site traffic for their client in the highly saturated bottled water market in California. The challenge was to effectively reach the target audience and generate insights while executing an expedited campaign in key DMAs.
Goals
Generate brand awareness by driving qualified site traffic in California's bottled water market
Develop an audience learning agenda to uncover insights and opportunities
Execute a targeted campaign in key DMAs quickly and efficiently
Approach
Targeted campaign
A focused campaign using standard display and video ads for web, desktop, mobile, and CTV was implemented.
Competitive conquesting
The campaign targeted key competitors across multiple channels to gain a competitive advantage.
Holistic audience mix
Fyllo used a mix of purchase and behavioral audiences to reach relevant consumers, including store water buyers, water bottle purchasers, party planners, active, outdoor, and health and wellness audiences.