Furniture Supplier Success With Contextual Extension

Lessons learned

The success of the campaign provides several valuable insights, including:

• The value of contextual targeting: Combining contextual targeting with audience targeting strategies can lead to significant improvements in campaign reach and performance.
• The power of semantic targeting: Using a semantic approach to build audience and contextual targeting strategies offers accuracy and adaptability while maintaining desired reach.
• The importance of data-driven insights: The success of the campaign was largely due to the use of Fyllo+Semasio's advanced contextual targeting technology and data-driven insights.

Conclusion

The impressive results achieved in this head-to-head comparison, pitting the Fyllo contextual platform against other industry-leading solutions, underscore our ability to deliver extraordinary results through Contextual Audience Extension.

By identifying the target audience based on consumption of relevant, brand-specific content, we outperformed against the KPI with the #1 performing contextual segments that delivered significantly better results than all other competitors.

To learn more about Fyllo, email sales@hellofyllo.com.