Audience Targeting

Activate progressive audiences

Identify and engage your ideal consumers. Bring precision to audience targeting with best-in-class modeling built on unique datasets.

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Two People Representing Different Audiences

Standard or custom, always on

Choose from pre-built taxonomized audiences or create a custom audience tailor-made for your campaign strategy. Precision without breaking the bank.

Standard audiences

React instantly to capitalize on opportunities and engage with your target audience.

Access over 1,300 always-on segments

Activate campaigns in seconds

Adapt rapidly to market dynamics and trends

Diversify campaign spend to drive maximum efficiency

Several People Representing Different Audiences

Fyllo Infused Audiences

Differentiated data

Attributes from 65 million+ cannabis and CBD consumers with a progressive mindset

Progressive consumers

1K+ audiences infused with data from consumers who shape and move markets

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Always-on Semasio Segments

Semantic understanding

300+ always-on segments built with advanced semantics

Global reach

Available in 50 countries with support in 30+ languages

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“Competition for fitness consumers online is fierce. Tapping into the Fyllo Data Marketplace, we built custom segments that drove unmatched campaign performance.”

Helaine Knapp

Founder & CEO

Custom Audiences

Create fit-for-purpose audiences based on first-party data, purchase data or semantic topics to elevate your campaign performance.

Precision targeting with minimal seed data (just 300 records)

Identify look-alikes and refine microsegments

No additional custom development fees

Best-in-class audience modeling techniques

Keywords Generating an Audience

Enterprise-grade data enrichment

Supercharge your strategy with access to the high-value attributes from leading data partners.


Visitation based data

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TV / Video

Advertising and viewership data

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Data from leading platforms

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Demo / Interest

Attributes across 200M+ US adults

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UPC level data

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Get up and running

Create a competitive edge with audiences that are fit-for-purpose and built for you.

DIY audience creation

Your marketing team knows who to target - let them. Enable your whole team to reach the audience you need in four simple steps.

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Define your audience

Create your audience

Push to platform


Proven expertise

If you can describe your target, we can create a best-in-breed model that enables you to find look-alikes, hone microsegments, improve ROAS or deliver specific tailored messages.

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Describe the audience

Expert definition in the system

Audience creation by our experts

We push to platform and activate