Brand Fit
Brand Safety and Suitability Solutions
Achieve perfect synergy between your brand values and advertising environments for maximum impact.
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Achieve perfect synergy between your brand values and advertising environments for maximum impact.
Brand Fit ensures your brand not only avoids harmful content, but also aligns with its values and messaging for optimal ad placement.
Continuously monitor target environments and update exclusion lists in real time, keeping your brand protected from any emerging risks.
Actively exclude new pages based on brand parameters
Dynamically exclude negative semantic topics
Use natural language processing to ensure your ads are always placed in the right context, free from risks and negative associations.
Gain semantic insight into the addressable internet
Avoid contextual targets that generate dissonance
Detect and avoid negative content
Ensure ads appear only in suitable environments
Optimize ad placements by defining target environments that suit your brand and campaign requirements.
Combine keywords, URLs and Natural Language Processing
Maintain your brand image across platforms
Customize environments to match brand and campaign objectives
Ensure optimal ad placement for each unique context
Identify and isolate topics that conflict with your brand values and product messaging.
Define where your brand should not appear
Create targeting exclusions contextually
Push to platform
Activate
Describe where your brand should not appear
Managed creation of contextual targeting exclusions
Push exclusions to platform
Activate
