Align brand values with advertising environments, ensuring brand suitability and a brand-safe environment. Our brand safety solutions provide robust protection and consistent brand messaging.
Brand Fit ensures your brand not only avoids harmful content and brand safety issues, but also aligns with its values and messaging for optimal and suitable ad placement across ad network platforms.
Continuously monitor target environments and update exclusion lists in real time, emphasizing the importance of a brand-safe environment and keeping your brand protected from any emerging risks.
Actively exclude pages based on brand safety guidelines
Dynamically exclude negative semantic topics
Address brand safety concerns in real-time
Use natural language processing to ensure your ads are always placed in the right context for consumers-free from risks and negative associations-enhancing brand reputation and suitability.
Gain semantic insight into the addressable internet
Avoid contextual targets that generate brand dissonance
Detect and avoid inappropriate content
Protect brand equity with ads in only suitable environments
Optimize each ad placements by defining target environments that suit your brand and digital advertising campaign requirements, ensuring brand safety and suitability.
Combine keywords, URLs and Natural Language Processing
Ensure optimal ad placement for each unique context
Customize environments to match brand and campaign objectives
Maintain your brand image and reputation across ad networks and publishers
Identify and isolate topics or content that might pose brand safety concerns
or conflict with your brand values and product messaging, ensuring brand risk is minimized.
Define where your brand should not appear
Create targeting exclusions contextually
Push to platform
Activate
Describe where your brand should not appear
Managed creation of contextual targeting exclusions
Push exclusions to platform
Activate
