Contextual•PLUS

Advanced Contextual Targeting Solutions

Transform first-party data into advanced and scalable digital ad campaigns with our contextual intelligence and advanced targeting techniques. Elevate your brand awareness and reach prospects effectively.

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Do more with your data

Maximize the potential of your 1PD. Discover previously untapped consumers that share interests and behaviors with your current customers. Extend the reach of your campaigns by combining the accuracy of custom audiences with the reach of privacy-friendly contextual targeting.

1 B +

Stable user profiles capture
what is most important based
on content engagement

2.5 B +

Pages scanned each month
for relevant content, offering
valuable audience insight

One definition
for people and pages

Use predictive modeling powered by real consumer insights to find look-alikes and discover related pages for targeted engagement.

Gain semantic insight into the addressable internet, targeting influential personas

Uncover connections between consumers and content to understand consumer interest

Swiftly predict and target related contextual segments

Go beyond the richness of keywords and target based on semantic similarities

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Smiling woman beside data-controlling sliders

Understand consumer interests and intent

With our advanced contextual advertising solution, gain valuable insights into the needs and desires of consumers, allowing for effective adaptation to changes in sentiment, behavior and preferences.

Target content with a similar semantic fingerprint to your ideal audience

Uncover hidden potential customers and revenue opportunities

Engage relevant audiences more cost effectively and improve ad revenue

Comprehend pages and users on an individual level to discover topic affinity

Dominate with data

Utilize a data-centric strategy to target audiences and context for maximum impact on ad networks. Optimize your ad spend by reaching different audiences efficiently, backed by success stories of other advertisers.

Leverage your first-party data for unmatched accuracy and campaign goal alignment

Uncover a range of topics relevant to your audience using audience segmentation

Target related pages and expand your reach

Maintain control with a fully transparent solution

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Influence like never before

Engage consumers in meaningful contexts and at their most receptive moments through strategic contextual ad placement. Enhance ad revenue by appealing to both custom audiences and advanced audiences alike.

Reach your ideal audience in their preferred spaces and trusted channels

Deliver personalized messages that matter in the moment to captivate potential customers

Amplify engagement and expand your reach using audience extension techniques.

Outpace advertisers with ad placements harnessing contextual data

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"Traditional modeling of TV viewership data relies on cookies and audience segments, Semasio provides us with cookieless modeling that predicts where the specific TV audience will be online."

Ronan Higgins

CEO

Exceptional marketers exceed expectations

Our clients are achieving exponential results with the compound benefits of Semasio contextual audience extension.

-81%

eCPA

A Danish auto manufacturer significantly reduced eCPA compared to audience exclusion strategies while taking a privacy-first approach to identify and engage with consumers using
Contextual•PLUS.

-70%

CPC

A UK media group targeted a very specific audience at scale while keeping strict privacy concerns in mind and delivered a drastically lower CPC compared to the campaign average.

Get up and running

Combine audiences + context and find your advanced contextual targeting superpower and maximize ad spend efficiently

Advanced targeting for advanced marketers

Transform first-party data into advanced and scalable digital advertising campaigns to reach current customers and discover previously untapped audiences using contextual ad targeting.

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Leverage your desired dataset to create the seed target audience

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Identify your target audience interests

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Model the overlap between people and pages to transform your audience into contextual targets

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Fine-tune and push to your desired activation platform leveraging contextual segments

White-glove service without white-glove costs

When you need the ultimate performance, our team of experts combines the accuracy of audiences with the reach of advanced contextual targeting to outperform on your ad campaign goals.

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We define the target audience based on your specific ad campaign goals

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We create the seed audience based on 1st-party data, lists or semantic topics

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We identify target audience interests

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We predict other relevant topics and content by modeling inputs

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Based on ad campaign goals, we balance reach and affinity to fine-tune contextual targets

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We effectively Push your campaign to the desired to platform for seamless activation