ContextualPLUS

Advanced Contextual Targeting Solutions

Transform first-party data into advanced and scalable digital ad campaigns with our contextual intelligence and advanced targeting techniques. Elevate your brand awareness and reach prospects effectively.

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Do more with your data

Maximize potential and extend the reach of your campaigns by combining the accuracy of custom audiences with the reach of privacy-friendly contextual targeting to discover previously untapped consumers that share interests and behaviors with your current customers.

1 B +

Stable user profiles capture
what is most important based
on content engagement

2.5 B +

Pages scanned each month
for relevant content, offering
valuable audience insight

Understand consumer interests and intent

Gain valuable insights into the needs and desires of consumers to quickly adapt to changes in sentiment, behavior and preferences.

Uncover hidden potential customers and revenue opportunities

Target content and contexts that re semantically similar to your ideal audience

Engage relevant audiences more cost effectively and improve ad revenue

Comprehend pages and users on an individual level to discover topic affinity

"Traditional modeling of TV viewership data relies on cookies and audience segments, Semasio provides us with cookieless modeling that predicts where the specific TV audience will be online."

Ronan Higgins

CEO

One definition
for people and pages

Use predictive modeling powered by real consumer insights to find look-alikes and discover related pages for targeted engagement.

Uncover connections between consumers and content to understand consumer behavior

Swiftly predict and target related contextual segments based on semantic similarities

Gain predictive insight into the addressable internet, targeting influential personas on the pages they frequent

Leverage 2.5B+ pages scanned each month for relevant content and invaluable customer insight

Dominate with data to
influence like never before

Outpace competitors with a data-centric approach
that engages consumers in meaningful contexts at their most receptive moments

Segment Activation

Leverage your first-party data for unmatched accuracy uncovering related pages that expand your reach.

Hands-on implementation

Discover a range of relevant topics to reach your ideal audience in their preferred spaces and trusted channels.

Media strategy and activation

Deliver personalized messages that matter in the moment to captivate potential customers.

Distribution and modelling

Hands-on or managed, maintain control with a fully transparent solution.

Exponential gains that exceed expectations

Our clients are driving success across campaigns and proving the predictive accuracy of ContextualPLUS.

-81%

eCPA

A Danish auto manufacturer significantly reduced eCPA compared to audience exclusion while taking a privacy-first approach to identify and engage with consumers.

-70%

CPC

A UK media group targeted a very specific audience at scale while keeping strict privacy concerns in mind and delivered a drastically lower CPC compared to the campaign average.

Get up and running with ContextualPLUS

Combine audiences + context to find your contextual targeting superpower and maximize ad spend efficiently.

Advanced targeting for advanced marketers

Transform first-party data into contextual targets to drive accurate digital advertising campaigns that respect consumer privacy.

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Leverage your desired dataset to create the seed target audience

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Identify your target audience interests

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Model the overlap between people and pages to transform your audience into contextual targets

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Fine-tune and push to your desired activation platform leveraging contextual segments

White-glove service without white-glove costs

When you need the ultimate performance, our team of experts combines the accuracy of audiences with the reach of advanced contextual targeting to outperform on your ad campaign goals.

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We define the target audience based on your specific ad campaign goals

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We create the seed audience based on 1st-party data, lists or semantic topics

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We identify target audience interests

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We predict other relevant topics and content by modeling inputs

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Based on ad campaign goals, we balance reach and affinity to fine-tune contextual targets

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We effectively Push your campaign to the desired to platform for seamless activation

Platform-agnostic distribution for AdTech without borders

Streamline ad delivery effortlessly with your platforms of choice.