Contextual Audience Extension
Transform your first-party data into advanced and scalable digital advertising campaigns.
Maximize the potential of your 1PD. Discover previously untapped audiences that share interests and behaviors with your current customers and extend the reach of your campaigns.
1 Billion +
Stable user profiles
Pages scanned each month
Use predictive modeling powered by real consumer insights to find look-alikes and discover related pages for targeted engagement.
Gain semantic insight into the addressable internet
Uncover connections between consumers and content
Swiftly predict and target related pages
Target based on semantic similarities
Gain valuable insights into the needs and desires of consumers, allowing for effective adaptation to changes in sentiment, behavior and preferences.
Target content with a similar semantic fingerprint to your ideal audience
Uncover hidden consumers within your market
Engage relevant audiences more cost effectively
Comprehend pages and users on an individual level
Utilize a data-centric strategy to target audiences and context for maximum impact.
Leverage your first-party data for unmatched accuracy
Uncover a range of topics relevant to your audience
Target related pages and expand your reach
Maintain control with a fully transparent solution
Engage consumers in meaningful contexts and at their most receptive moments through strategic ad placement.
Reach your ideal audience in their preferred spaces
Outpace competitors with unique ad placements
Amplify engagement and expand your reach
Deliver personalized messages that matter in the moment
"Traditional modeling of TV viewership data relies on cookies and audience segments, Semasio provides us with cookieless modeling that predicts where the specific TV audience will be online."
Our clients are achieving exponential results with the compound benefits of Semasio contextual audience extension.
A Danish auto manufacturer significantly reduced eCPA compared to audience exclusion strategies while taking a privacy-first approach to identify and engage with consumers.
A UK media group targeted a very specific audience at scale while keeping strict privacy concerns in mind and delivered a drastically lower CPC compared to the campaign average.
Combine audiences + context and find your targeting superpower
Transform first-party data into advanced and scalable digital advertising campaigns to reach current customers and discover previously untapped audiences.
Create the seed audience based on your desired dataset
Identify audience interests
Model the overlap between people and pages
Fine-tune and push to your desired activation platform
When you need the ultimate performance, our team of experts combines the accuracy of audiences with the reach of contextual targeting to outperform on your campaign goals.
Define the target based on campaign goals
Create the seed audience based on 1PD, lists or semantic topics
Identify audience interests based on seed content consumption
Predict other relevant topics and content by modeling inputs
Based on campaign goals, balance reach and affinity to fine-tune contextual targets
Push to platform and Activate