Contextual Targeting
Target pages,
not people
Reach audiences without cookies in the environments and moments that matter most.
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Contextual Targeting
Reach audiences without cookies in the environments and moments that matter most.
Go beyond keywords to understand the true meaning of content, as well as the consumers who engage with it. Fine-tune affinity and reach in realtime to maximize precision and exceed campaign goals.
1 Billion +
Stable user profiles
2.5 Billion +
Pages scanned each month
Leverage words, phrases or URLs to accurately reach audiences without compromising accuracy or effectiveness.
Deliver ads based on content meaning and relevance
Minimize risks by avoiding personal data handling
Eliminate signal loss concerns from cookie deprecation
Uphold user privacy while placing ads effectively
"Semasio’s novel approach gives media buyers the flexibility and precision required to run highly-effective campaigns in cookieless environments and is a perfect fit for PubMatic’s clients.”
Emma Newman
CRO EMEA
Discover where your ideal audiences are—and where your competitors aren't—by harnessing the potential of long-tail media.
Prioritize relevance and capitalize on consumer affinity
Combat “ad blindness” by delivering more meaningful creative and messaging
Reach target audiences cost-effectively outside mainstream publications
Explore unique spaces where your competitors are absent or unable to reach
Enable your teams to leverage advanced semantic targeting and data-driven insights for enhanced campaign performance.
Enhance team collaboration with transparent segment creation
Customize parameters for goal-oriented contextual targets
Accelerate segment creation and syndication to your preferred DSP
Define target audience, keywords, affinity and scale on-the-go
A global media agency needed to reach a specific niche audience - at scale - while keeping strict privacy concerns in mind.
CTR*
Using semantic technology, they identified the topics most relevant to the target audience and exceed CTR benchmarks.
* vs benchmark
CPC
With contextual targeting, they were able to reach the target audience at significantly lower CPC compared to the campaign average.
Put your message where it belongs: on the pages your audience visits.
Choose contextual targeting that you control - from start to finish.
Define your target semantically
Create the contextual targets
Push to platform
Activate
Describe your target and our team of experts will identify the contextual targets that best meet your campaign goals. Whether mainstream reach or long-tail efficiency, we deliver on your KPIs.
Describe the audience
Expert-defined contextual targets
Target creation
We push to platform and activate
