Media Strategy & Activation

Programmatic Advertising Services

Partner with our expert media team to drive outsized performance through progressive omnichannel strategies.

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A Person Surrounded by Media

Your platform and
partner for growth

 Overcome data privacy challenges, optimize media activation and accurately measure your success with confidence.

Planning

Build campaigns for optimal performance, with a data-driven, privacy-first approach that maximizes results and minimizes waste.

Leverage progressive datasets to increase performance

Access privacy-compliant targeting options

Develop customized media and targeting strategies

Combine omnichannel reach with data-driven precision

A Person Beside Two Website Ads

Creative

Collaborate with our team of experts to develop creative content that captures attention, inspires action and drives meaningful engagement.

Streamline the creative development process

Turn a single creative asset into a variety of media formats

Activation

Leverage our expertise to execute high-performing campaigns across channels, optimizing your campaigns for maximum reach, engagement and ROI.

Execute cohesive campaigns across channels and devices

Continuously monitor and optimize performance

Measurement

Establish effective measurement plans that empower you to make informed decisions, with actionable insights to optimize campaigns at every stage of the customer journey.

Evaluate campaign success by any measure

Gain direct line of sight into results with real-time reporting

Customize your approach with third-party pixel tracking

Leverage the latest technology and analytics tools

Online attribution

Brand Lift
CTR
Orders (pre, online)
Revenue, ROAS & ROI
Viewability

Offline attribution

Store Visits
Store Sales (beta)
Visitation Lift

Outsized performance in
every consumer category

4x

ROAS

A beer brand launched a new product,
outperforming lookalikes by 40%

AlcBev

-81%

eCPA

An OEM used Contextual Audience Extension to drive results when identifiability dropped to 35%

Auto

$28

Peak ROAS

A beverage company increased messaging impact & awareness w/custom segments

CPG

-72%

CPA

A global pharma company reduced CPA vs. benchmark w/semantic audiences

Pharma

+229%

CTR

A public company used contextual targets to successfully reach a niche audience

Public Sector

-80%

CPO

A fast-growing chicken brand reduced
cost-per-order vs. baseline

QSR

+32%

VCR

One of the largest online retailers improved VCR by 32% & CTR by 48% vs. benchmark

Retail

+205%

Reach

An agency boosted reach w/audiences + contextual segments in SSP vs. DSP benchmark

SSP

+125%

Traffic

A telco provider used personalized messaging & contextual targets to drive lift in web traffic

TelCo