A leading global supplier of ready-to-assemble furniture and housewares aimed to reach a home improvement audience with a special focus on fathers. While navigating the challenges of a cookieless world, they tested contextual segments against six providers to see who could deliver the best results.
Deliver the highest performance
at the lowest
Leverage two semantic audiences
"Home Improvement" and "Fathers Interested in Home Improvement" to understand the unique behaviors of the
Modeling the overlap
Create a bespoke model for the semantic audiences as a proxy to identify the pages where the seed audience - and others like them - are most likely to be online.
Use a semantic approach to build both audience and contextual targeting strategies
Fyllo’s semantic targeting platform enabled the retailer to build audiences and data-driven contextual strategies based on shared user behavior.
#1 performance across all tested solution providers while also reducing CPV