Tyson 2.0 wins in Vegas

"Our primary objective was to build brand equity within the cannabis community during a key industry event. Through our partnership with Fyllo, we were able to strategically plan out and execute an efficiently targeted and impactful digital campaign that helped us achieve just that with ease and agility."

Jackie Guarini

Chief Marketing Officer, TYSON 2.0

Case study


Surround consumers and cannabis professionals with TYSON 2.0 product messaging during a key tentpole event to create brand equity around two celebrity cannabis lines - TYSON 2.0 and Ric Flair Drip

Deliver effective impressions to drive product awareness


Create a broad presence using DOOH, display and video

Focused DMA of Las Vegas

Campaign flight tied to tentpole event running Nov. 14-18, 2022

TYSON 2.0 is a premier cannabis company formed with legendary boxer, entrepreneur and icon Mike Tyson. Ric Flair Drip is a premium cannabis company formed with 5-time WWE Champion wrestler and cultural icon Ric Flair.

With a mission to produce innovative, high-quality cannabis products known for purity, precision and wide accessibility, the company provides consumers an outstanding selection of full-spectrum cannabis flower, concentrates and consumables that balance premium quality 
and affordability.

To meet the challenge of standing out in Las Vegas, building brand equity with the cannabis community and creating a surround-sound feeling for TYSON 2.0 and Ric Flair Drip, Fyllo delivered scale across screens in bars and restaurants, ride share screens and tops, nightclubs and casinos, dispensaries and retail venues like tattoo shops, vape shops and liquor stores.

The campaign outperformed, delivering more than 3.7 million impressions during the 5-day campaign flight.

To learn more about Fyllo Infused Audiences, email sales@hellofyllo.com.

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