Former Catalina Executive Joins Fyllo as Chief Data & Analytics Officer
June 15, 2021
CHICAGO, IL (June 15, 2021)
Fyllo, the leader in compliance-first solutions for highly regulated industries—including cannabis—has appointed Wes Chaar as Chief Data & Analytics Officer. With a background in data strategy, data fusion, mathematical modeling, machine learning and artificial intelligence, Chaar will lead Fyllo's rapidly growing Data Solutions team, which provides access to cannabis consumers for both endemic and non-endemic brands.
Fyllo's data set is the industry's largest and most trusted source of cannabis and CBD purchase data, now widely available for use across today's leading Demand Side Platforms, Data Management Platforms, Supply Side Platforms and Social Platforms.
Chaar joins Fyllo from Catalina USA, where he served as Chief Data & Analytics officer for three years, overseeing Catalina's global efforts to extend their data and insights division. At Catalina, Chaar was responsible for bringing value to hundreds of millions of shoppers worldwide while increasing the efficiency, predictability and responsiveness of retailer and brand marketing initiatives.
"Brands like Uber and Clorox leverage Fyllo Data Solutions to reach the highly influential and motivated cannabis consumer. As this part of our business continues to grow, it was critical to find a data leader that could expand upon what we have built while ensuring data quality, efficacy and scalability," said Chad Bronstein, CEO, and co-founder of Fyllo. "With over two decades of expertise in the Analytics, Data and Decision Sciences fields, Wes's expertise will prove invaluable."
In addition to his position at Catalina, Chaar has served in various roles at Delta Air Lines, Turner / TimeWarner and Sabre Holdings. He holds a doctorate of philosophy from The University of Texas at Austin. His work has been published in various journals and proceedings, including IEEE Transactions, M&SOM, AAS, Interfaces and others, and he has presented at various conferences spanning various industry sectors. Chaar is also a member of various professional associations including IEEE, INFORMS and I-COM.
"Fyllo has built a very strong data business in just a short time, appealing to some of the most prestigious and innovative brands in the world," said Chaar. "I look forward to bringing my experience across industries to cannabis, and enabling marketers to find and reach this coveted audience."
The Fyllo Compliance Cloud is a suite of software and services built to overcome the complexities of highly regulated industries. We deliver data, media, retail and regulatory solutions that enable organizations to streamline compliance, increase efficiencies, and scale with speed. Mainstream brands also seek out Fyllo's Data Marketplace to target previously inaccessible cannabis and CBD consumers.