St Patrick’s Day cannabis sales: by the numbers

With the green festivities of St. Patrick's Day behind us, we witnessed a unique change in the winds of celebration. This year people embraced an even greener path - one that didn’t involve raising a pint, but instead, partaking in the uplifting embrace of cannabis. 

According to Fyllo data, St. Patrick’s Day was a big win for cannabis this year: 

• Dispensaries boasted a 17% growth in year-over-year same-store sales, accompanied by a 20.8% upswing in in-store visits and an average basket size of $95.27.
• Pre-rolls continue dominating the sales charts, with Gear making a leap to secure the second spot, leaving Vapes trailing at third place compared to last year's rankings. Edibles and Extract ranked in 4th and 5th place, respectively.  
• More than 60% of all dispensary locations cannabis-infused beverages this year (13% more than last year), which led to an astounding 95% sales growth year-on-year, showcasing the future trend in this innovative category.
• 25-44 year olds made up 54% of all cannabis sales, the 21-24 age group delivered an impressive 35% boost in spending. As trendsetters for the sober curious movement, it's no shock that Gen Z is at the forefront of this remarkable growth.
• While men constituted 66% of sales, 21% more women sought out cannabis this year compared to last. 

From coast to coast, St. Patrick’s Day celebrations were filled with spirit - and in many cases cannabis.  It's a sign of how far our country has come when it comes to embracing new, progressive traditions.

To learn how you can reach these progressive consumers on St Patrick’s Day and beyond, check out the Fyllo Audience Playbook.