Blog

Achieving privacy-first personalization in pharmaceutical marketing through contextual advertising

How auto marketers can tap into the power of microtargeting

Buckle up

Contextual advertising revolutionizes the automotive industry

Why you should take your campaigns global with contextual targeting

How contextual targeting can unlock both accuracy and efficiency

How pharma marketers can reach the right consumers

Reach consumers when it matters with contextual targeting

Planning for a post-cookie future

Capitalize on 2023 marketing trends with Fyllo solutions

Contextual targeting for pharma

A privacy-compliant solution for pharma advertising

Navigating the post-cookie era

The rise of multidimensional targeting

Maximizing reach and precision

The power of contextual audience extension

The new contextual targeting

Precision in a privacy-first world

Cannabis & contextual targeting: a game changer

Performance in a privacy-first world

Mastering the art of privacy-safe personalization

Contextual targeting: The advertising strategy on every marketer's mind

5 targeting strategies to reach your customers this summer

Four years of Fyllo: Celebrating 420 and the lessons learned

From the NRF Big Show to Fyllo: 3 top retail priorities for 2023 and beyond

St Patrick’s Day cannabis sales: by the numbers

420 personas you need to know

4 steps to win with in-store customer experiences

The rising retail media wave with GfK’s Ishan Bhaumik

Super Bowl cannabis sales: by the numbers

Future-proofing audience targeting strategies with Audigent’s Drew Stein

Long live the long tail

The smart money is on Smart Menus to unlock new growth at your dispensary

Retail media in real life: stores are the next big retail media channel

Fyllo’s Retail Solutions create new revenue opportunities for cannabis brands

Give your dispensary a competitive edge

The Fyllo Marketing Summit 2022

What recession? Gear up for holiday ad spending

How to keep your brand safe in a deluge of disinformation

Today’s most progressive audiences are shaping the future of online gambling

Reach the right voters to win big in the midterms

Cannabis makes everything better, including marketing

Alchemy x Trailblazers, Sedona

The Digital Fork’s secret recipe to networking success

Alchemy x Benzinga Cannabis Capital Conference 2022

What's next for cannabis in America?

2022: The most diverse 420 ever

IAB Brand Academy: Cannabis category growth and the untapped opportunity for advertisers

Alchemy episodes with leading women in cannabis

South Dakota’s push for adult-use cannabis

Will Maryland be the next state to legalize adult-use cannabis?

The evolving QSR category

Cannabis consumers fuel growth for adult beverage brands

Cannabis consumers are the most progressive health seekers

Targeting strategies to win back cannabis customers

Fyllo Audience Playbook

Who are today's cannabis consumers?

Cannabis spending and the holidays: What to expect in 2021

Cannabis ad dollars: From the sidelines to center stage

The urgency for an equitable cannabis industry

The essential audience for well-being

Four trends redefining cannabis marketing in 2021

Which consumers will lead the retail recovery?

Why 2021 will see 420’s biggest rollout yet

Forrester Opportunity Snapshot: Cannabis/CBD consumer data is foundational for brand growth

Why cannabis audiences are the new gateway to growth for big brands

Cannabis consumers and their love of consumer electronics

Infographic: The power of cannabis consumer data

Cannabis consumers and QSR: A modern love affair

For today’s mattress brands, a match made in heaven

The alcohol alternative that’s here to stay

Q&A with The Clorox Company’s Jackson Jeyanayagam

Celebrating CBD month with CBD consumer data

Reach beyond the status quo with differentiated data

Reach today’s most resilient consumer group

Sensation seekers: A new audience for growth

Holiday campaign planning: Best practices

Cannabis consumers essential for mainstream marketing

Reach today’s “newest” cannabis consumers

Master programmatic media with new cannabis guidelines

Looking to the past to help plan for the future

Supercharge creative development with compliance briefs

New contexts are redefining the potential of cannabis