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December 2, 2021
With a little more focus devoted to a customer win-back strategy, your dispensary can build meaningful customer relationships that will pay off for years to come.
A win-back campaign is a strategy businesses employ to identify and encourage lapsed customers to return through a meticulous series of ads, texts, emails and promotions. Why is reinvigorating past customers to return so important? Because 65% of all sales come from existing customers. They’re more likely to try new products, participate in rewards programs and bring new customers into the fold.
Over time, various factors can cause even long-time customers to go cold. However, every one of your lapsed customers has expressed a need that your brand or business fulfilled in the past. To meet those needs and drive repeat sales, a precise win-back strategy is critical.
Personalize promotions using hyper-specific purchase data
Purchase data collected from an integrated POS system can indicate a possibility customers will return. Use this data to create a personalized win-back campaign that targets visitors based on when they visit your website, what products they seek out and even their loyalty status:
Retarget lapsed customers based on their activity
Retargeting ads use cookies to identify users that have been exposed to your ads, taken action on your website or have past purchase history with your business. You can target these users on other websites and social channels with relevant ads. Retargeting is effective because it reinforces brand visibility for users who have already shown interest in your website. Here are some great retargeting methods to win back customers:
Find the right strategy to win back cannabis customers today
Your win-back strategy should focus on recultivating long-term relationships with customers. Cannabis brands and dispensaries are in a highly competitive industry with new players constantly emerging to fight for your customer’s attention across multiple channels. With a little more focus devoted to customer retention, you can build meaningful customer relationships that will pay off for years to come.
Pre-built and custom audiences tailored for a perfect fit
Effective, privacy-safe targeting without cookies
Predict where your audience is most likely to be
Align your brand with contexts and avoid conflicts