The alcohol alternative that’s here to stay

A third of Americans are participating in Dry January this year. Since its inception in 2013, Dry January has become a global phenomenon that sees millions of people pausing alcohol consumption for the first month of the new year. And many of these participants look to alcohol alternatives to tide them over during their dry period. And now more than ever, cannabis and CBD have become the go-to substitute for alcohol. Thanks in large part to the pandemic. 

A Harris poll released in December 2020 found that 42% of consumers first tried or increased their cannabis consumption during the pandemic. And 45% of consumers replaced or reduced alcohol consumption thanks to cannabis. Among those surveyed, parents were the consumer group that became the most strongly invested in cannabis as an alcohol substitute, with 52% increasing their cannabis consumption during the pandemic and 57% replacing or reducing alcohol consumption for cannabis.