Survey Participant Privacy Policy

We collect the categories of personal data identified below. As further described in Section 1.B below, we do not “sell” or “share” (as those terms are defined under law in certain US states, including California) survey participants’ personal data.

A. Categories of Personal Data That We Collect

B. Purpose of Personal Data Collection and Use

We will collect and use your survey responses (“Survey Data”) to develop a statistical model of respondents’ preferences and purchasing behavior. During the modeling process, we seek to understand how your personal attributes, characteristics, and interest correlate with your purchase behavior. We’re not interested in your (or any other individual’s) behavior in particular. Instead, we’re interested in trends that we observe based on the Survey Data and the model we create from these observations. That composite model is what we’ll offer to advertisers who want to place advertisements on particular websites or reach particular audiences.

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C. Retention

We will retain your personal data for as long as reasonably necessary to create and refine models that we will use for advertising purposes. We may retain your personal data for a longer time if legally required (e.g., for a legal compliance, auditing, or accounting reason).

• Device and Browser Information. This includes your device’s IP address and/or other unique identifiers, browser type, device type, internet service provider, and operating system.

• Location Information. When you participate in a survey, we may determine your device’s approximate location from your device’s IP address or other signals.

• Usage Information. We collect information about your internet activity, including the sites that you visit, the apps that you use, and the time, date and duration of your activity.

• Processors/Service Providers. We disclose your personal data to service providers that provide business, professional, marketing, analytics, or technical support services to us, help us develop models, or administer activities on our behalf. We prohibit our service providers from using your personal data except to provide services to Semasio.  

• Competent Governmental, Regulatory, and Public Authorities. We may disclose personal data to governmental or law enforcement authorities to comply with valid legal or regulatory obligations or requests.
• Relevant Third Parties as Part of a Corporate Transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer your personal data to certain third parties, such as the acquiring entity and its advisers.

• Other Third Parties. We will disclose your personal data to other third parties at your direction or with your consent. Additionally, we will disclose your personal data as we believe necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.

• Network Advertising Alliance (NAI): https://optout.networkadvertising.org/?c=1
• Digital Advertising Alliance (DAA): https://youradchoices.com/control
• DAA’s AppChoices tool: https://www.aboutads.info/appchoices
• European Interactive Digital Advertising Alliance (EDAA): https://youronlinechoices.eu/

• Right to Limit the Use or Disclosure of Sensitive Personal Information. You may have the right to request that we limit the use or disclosure of your “sensitive personal information,” as defined under applicable law, subject to certain exceptions.
• Right to Delete. You may have the right to request that we delete personal data that we have collected from you, subject to certain exceptions.
• Right to Know or Request Access to Your Personal Data. Depending on what law applies, you may request information about your personal data in our databases. Additionally, under certain state privacy laws in the United States, residents may request we disclose the categories of personal data we have collected about you; categories of sources from which the personal is collected; the business or commercial purpose for collecting, selling, or sharing personal data; and the categories of third parties to which we disclose personal data. Please note that we may not be required to respond to your requests “to know” or access specific pieces of personal data more than twice in any 12-month period.
• Right to Data Portability. You may have the right to access your information in a portable format.
• Right to Rectify/Correct. You may have the right to correct inaccurate personal data that we may maintain about you, subject to appropriate verification.

Our surveys are intended for individuals who are at least 18 years old. We do not knowingly solicit or collect any personal data from minors. If you are a parent or legal guardian and think that your child has given us data, you can contact us by email as provided below under Section 11. Please mark your inquiries “Minors’ Privacy Information Request.” If we learn that a minor has provided personal data to us, we will use reasonable efforts to delete it.

We have implemented appropriate security measures to protect the personal data in our databases against any unauthorized access, use or disclosure.  However, regardless of any technical and organizational measures Semasio has put in place to assure that data in its custody is secured, no such steps are foolproof, we therefore cannot guarantee that such data will not or cannot be subject to breach or to hackers.

We retain personal data in accordance with requirements of applicable laws as long as it is necessary for the purposes we pursue (set out in Section 1) or we have a legal or compliance reason to do so.