Blog
All posts
February 2, 2021
Guest speakers from Forrester & The Clorox Company explore the role 2nd-party data plays in strategic planning and expose a foundational new audience for growth.
As five new states pass legalization measures, it’s clear that cannabis and CBD are no longer niche. Instead, they’re becoming an essential part of consumers’ daily lives and routines. Marketing leaders are reorienting their media strategies to reflect this reality and seeking new sources of insight, including second party cannabis and CBD audience data, to power more progressive campaign planning and ad targeting.
Hear from guest speakers from Forrester and The Clorox Company as we explore the pivotal role second-party data plays in strategic planning and expose a foundational new audience for growth—cannabis and CBD consumers.
Watch this webinar to learn:
>
>
Pre-built and custom audiences tailored for a perfect fit
Effective, privacy-safe targeting without cookies
Predict where your audience is most likely to be
Align your brand with contexts and avoid conflicts